The Public Health Emergency (PHE) has changed perception and acceptance of telemedicine by patients, providers and payers. According to a McKinsey study, primary care and behavioral health practices report increases of 50-175 times in telehealth visits. With a potential market size for virtual care reaching $250B. Over the past year CMS temporarily approved more than 80 new services, while lifting restrictions on originating sites along with other regulatory flexibility. The McKinsey authors state, while these changes are planned to remain in place for a 12-18-month timeframe, consumers’ and providers’ preferences for telemedicine could become more deeply embedded into the care delivery system. Marking changes that could represent more permanent options for care.
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