Industry News

Ethical Questions Face Medicare Advantage Plans

Insurers Aetna, Elevance Health and Humana are facing a civil lawsuit alleging they paid kickbacks to online brokerages for Medicare Advantage enrollments. In a case that was initiated in 2021, plaintiffs allege the three insurers paid hundreds of millions of dollars to eHealth, SelectQuote and GoHealth for steering customers to their Medicare Advantage plans in violation of the anti-kickback laws and the False Clams Act of 1863. The plaintiffs also say Aetna and Humana paid brokers to limit sign-ups of enrollees with disabilities, violating federal anti-discrimination laws. [Modern Healthcare, February 2026]