For 2018, payers are expected to expand their data-driven decision making capabilities and actively invest in member engagement resources focusing on customer service and consumer engagement strategies. Medicare Advantage plans increased in popularity in 2017 and the trend is expected to continue into 2018. A PriceWaterhouse Coopers report found that Medicare Advantage enrollment is expected to reach 21 million individuals in 2018…a 5% increase from the prior year. A separate Alegeus report found that High-Deductible Health Plans have a projected growth of 11 percent per year. Each of these reports emphasizes the importance of patient education and patient accountability within our current healthcare system.